French Press

Logo Design | Branding

John Knox Village is a senior living community in Pompano Beach, FL. They’ve recently begun expanding their community and services with the goal of providing better quality of life for their residents and as a way to attract visitors from outside of the development. As part of their current expansion, JKV is developing a variety of restaurants, bars, and coffee shops on the west side of their campus. This specific venue, the French Press, will be a casual and cozy coffee and wine bar.

 
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This hand-drawn mark is meant to offer a quick visual cue to passersby of what the French Press has to offer and imbues comfort and approachability. The wordmark, color palette, and container shape all tie in to John Knox Village’s primary brand.

The color palette
 

The original concept

 

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