Lune river Harp Studio

Logo Design | Branding

Established by Bethany Lancaster in 2022, Lune River Harp is a studio based in Walkertown, NC that offers harp lessons, recordings, and performances for weddings and other live events. In developing the brand for Lune River, it was important to create a look and feel that was appealing to the target audiences (Millennials and Gen X), while representing everything the studio encompasses: teaching, performance, and collaboration. Inspiration for the design and color palette was sourced from impressionist paintings of landscapes and nature as those pastoral, serene themes were important to the client and often influence her music as well.

“Lune River Harp Studio seeks to instill an admiration for the musical arts, inspire students to reach their full potential, and create lasting memories with each performance.” — Lune River Harp Studio

The Mark

The final mark is constructed from a single line that abstractly forms the shape of a cursive “L” as well as a harp. The wordmark pairs the fonts Quaver Serif and Edmondsans Bold — a stately serif that feels elegant and refined with a sense of professionalism and expertise balanced by a stately sans serif that anchors the icon + name lockup.

The Assets

In order to help boost social media performance, part of this branding exercise included animated title screens to be used as bumpers on uploaded videos.

I also provided some cover slide templates to be used as Instagram Reel thumbnails:

Alternate Explorations